Animal Farm Strong Vs Weak Essays - British Films, Cold War Films

Animal Farm: Strong vs Weak Animal Farm: Strong vs Weak The pigs had objectives other than the benefits and the good of the other animals. On the contrary, their objectives were to use, conquer, and capitalize on them. One of the conflicts in Animal Farm is the strong against the weak. The strong are the pigs and the weak are all the other animals. There are two main offenders of the weak: Napoleon and the pigs in general. Napoleon was a tyrant. It is very likely Napoleon and the other pigs were conspiring to take over Animal Farm so that they could take advantage of the situation of having many animals at their disposal. Although, Napoleon played a very important role in the assault on the weak. Napoleon most likely was the originator of all the decisions that go against the morals of the animal society. He is the one that initiated the violation of established resolutions, and concealed it by altering the resolutions. What satisfied his pleasure is what took precedence over everything-the animals, honesty, commandments, etc. He gave himself the credit for every good thing, without any recognition to the other animals, such as the building of the windmill, and the victory of the Battle of the Windmill. In addition, he is the one that completely transformed the farm into the same or worse way it was in the hands of Man. He made the pigs mimic Man: adopted all its bad habits which were against the animals, with the exception of the pigs. The other pigs were also involved in taking advantage of the weak. The other aspect that was against the weak is that the pigs in general clearly took advantage of their leadership to exploit the other animals. This could be proven multiple times, starting from nearly the beginning of the story. Even when Snowball, a good guy, was still in the picture, this (exploitation) was happening by the pigs deceiving the other animals to hog all the apple crop. The pigs gave the other animals little food, while they lived a lavish lifestyle. They lied to the animals by telling them lies about their memories, and giving them false information for their own benefits such as, for example, equality in rations would be contrary to the principles of Animalism. They overworked the animals while they did not work laboriously, and used them for money. The farm grew richer without making the animals themselves richer, except for the pigs and their companions, the dogs. They announced themselves more superior than the other animals, and began treating them like slaves. They accepted becoming like human beings, and having the same interests, so that they helped make the farm in the same or worse condition than when it was controlled by Man. The actions of Napoleon and the pigs in general, therefore, challenged the weaker animals. They used the other animals' trust, and misused their powers to take advantage of their weaknesses.

Salutary Neglect Overview

Salutary Neglect Overview The term salutary neglect stems from the colonial era. Even though England believed in a system of mercantilism where the colonies existed for the benefit of the mother country, Sir Robert Walpole decided to try something different to stimulate commerce. A View of Salutary Neglect Walpole, the first Prime Minister of Great Britain, espoused a view of salutary neglect whereby the actual enforcement of external trade relations was lax. In other words, the British did not strictly enforce commerce laws with the colonies. As Walpole said, If no restrictions were placed on the colonies, they would flourish. This unofficial British policy was in effect from 1607 to 1763. The Navigation Act and Trading Companies, merchants and independent corporations went about their business in these colonies on their own without a lot of overlook from the British government.  The beginning of trade regulation started with the Navigation Act in 1651. This allowed goods to be transported to the American colonies on English ships and prevented other colonists from trading with anyone other than England. Passed but Not Heavily Enforced While there were several renditions of these acts, the policy was expanded to include certain products that were only allowed to be transported on English ships, such as indigo, sugar and tobacco products.  Unfortunately, the act was often not enforced due to difficulties with finding enough customs officials to handle the management.  Because of this, goods were often snuck in with other countries including the Dutch and the French West Indies.  This was the very beginning of the triangular trade between the North American colonies, the Caribbean, Africa and Europe. The Triangular Trade Britain had the upper hand when it came to the illegal triangular trade. Despite it going against the Navigation Acts, here are a few ways Britain benefited: The trade allowed New England merchants to get wealthy. In turn, merchants bought manufactured goods from the British.Despite Walpole attempting to solve this issue by offering positions of government, these officials granted had often taken bribes from merchants.The colonies were supplied with slaves on top of being given a market for raw goods.The colonies received finished European products that they were unable to make themselves. Calls for Independence The salutary neglect period ended as a consequence of the French and Indian War, also known as the Seven Years War, from years 1755 to 1763. This caused a large war debt that the British needed to pay off, and thus the policy was destroyed in the colonies. Many believe that the French and Indian War affected the relationship between the British and the colonists by leading to the revolution. This is because the colonists were not worried about France if breaking away from Britain. Once the British government became stricter in their enforcement of commerce laws after 1763, protests and eventually calls for independence became more pronounced amongst the colonists. This would, of course, lead to the American Revolution.

Assignment /4 Example | Topics and Well Written Essays - 250 words

/4 - Assignment Example No matter how good grammatical and phonetic skills of a speaker are, without developed lexical skills it is hard to build sentences and comprehend messages, whether oral or written. When one learns a new word and starts using it in speech, he/she might notice that this word appears more often in oral and written contexts. This phenomenon is not unique to learners of a second language and frequently happens in ones native language context as well. In case a learner starts using new word often he/she cant help ignoring the new word in every cluster of speech that contains the word. The thing is the new word could have been often overlooked by the learner before he/she fully understood the meaning of the word and learned to identify different connotations of such a word within a specific context. In my opinion, noticing the new word more often, both in oral and written contexts, depends largely on the learners perception. A learner starts recognizing the new word and pays attention to its specific meaning when he/she knows its general meaning. For instance, the word "destination" can have lots of connotations, such as a goal or a mission, but a learner frequently uses this word only in a specific context and doesnt notice using it much. Thus, one tracks the word down every time he/she experiences the new connotation of the word. This, in turn, builds up the feeling that such a word is more frequently used by other speakers than before. As a matter of fact, people always tend to identify things they know something about in the first place and neglect things they know little or nothing about. The same is true when it comes to the learning and using of new words, both in a native language and in a second language

Paul Ehrlich's influence on modern microbiology and immunology Essay

Paul Ehrlich's influence on modern microbiology and immunology - Essay Example The latter had long been a serious disease not only in Europe but also all over the world and had developed into a serious public health problem that needed to be dealt with swiftly. Ehrlich’s contribution to microbiology in this case came from the study of the chemicals that were seen to have a discriminating affinity to certain types of organism or tissues. In addition, because of this research, he and a fellow scientist, SakahiroHata, ended up developing salvarsan, an arsenical that killed spirochaete without having any mortal effects on the patients on whom it was administered. Despite the fact that this arsenical had some toxic effects, it was still a great advancement in the field of applied organic chemistry, and it was for this reason, among others, that Ehrlich was honoured with the Nobel Prize for medicine in 1908. He was a pioneer in the conducting of experiments that involved the use of chemical drugs for the treatment of diseases and this was done through the stud y of the diverse cells and tissues in the human body. These ended up revealing the fundamental principles that lay behind the immune system of the human body and this helped a great deal on the establishment of the use of chemotherapy in medicine. In addition, his development of salvarsan ensured that syphilis would, for the first time in history, be cured and this discovery may be considered to be amongst the greatest discoveries in the modern world because it came to reveal the potential which the systematic research in drugs had for the development of cures for other diseases (Sepkowitz 291). The development of the field now known as haematology came about through the efforts of Ehrlich, who conducted studies of how blood cells reacted when dye was applied to them. This new field came to be concerned with the study of blood and those organs that formed it, and as such came to be and is still recognised as one of the most prominent scientific fields. In fact, many of the terms tha t Ehrlich coined when conducting his various researches have come into common use in medicine and these involve the term chemotherapy (Elliott 53). Ehrlich had many influences in his early life that inspired the development of his interest in science and scientific methods of research and among the most influential individuals in his early life was his cousin Karl Weigert. The latter was a well-known pathologist in his time and it was he who helped Ehrlich develop an interest in the study of cells through his teaching him how to dye cells so that he could have a better view of them under the microscope. From this time onward, Ehrlich became engrossed in his research on dye reactions on cells and this interest continued even after he joined university and it was his research that may for the most part, have led to the development of modern microbiology as well as immunology. Through his doctoral thesis it can be suggested that during such an early period of his suggests that even at this early stage in his vocation, he had already come to the conclusion that his chosen

Accounting and finance for Managers Essay Example | Topics and Well Written Essays - 1500 words

Accounting and finance for Managers - Essay Example Capital structure decisions are significant as they determine the company’s profitability and financial flexibility. Therefore, while forming capital structure plans, the financial decision maker must consider the nature of business, external & internal conditions, economic conditions and the future plan of a company. This paper will attempt to analyse the capital structure policies of a public company (listed on stock exchange) along with the merits and demerits of capital structure. The primary focus of this paper will be to evaluate the capital structure policies of the company in context of relevant capital structure theories. The initial sections will have a brief discussion on various capital structure theories. This will be followed by a brief overview of the selected public company so as to understand its nature of business and the prevailing capital structure policy of the company. The overall findings of the project will be discussed in the concluding section. Designing the capital structure of a public company is very much crucial as it helps to reduce financial risk. Besides, the financial managers have to keep redesigning the company’s capital structure for maintaining proper leverage. Gerestonbeg has defined capital structure of a company as â€Å"the composition or make-up of its capitalization† that includes â€Å"all long-term capital resources i.e. loans, reserves, shares and bonds† (Patra, 2006, p.237). Many scholars have developed various capital structure theories for trading off between the owned capital and loaned capital. Some of popular theories of capital structure are trade off theory, pecking order theory, agency cost theory and Modigliani & Miller theory. Out of these theories, Modigliani & Miller theory is the most important and widely accepted capital structure theory. In order to trade off between costs and benefit of debts, the financial managers must choose the optimum level of capital structur e. The cost of capital

Sainsburys Company Analysis

Sainsburys Company Analysis The food retailing Industry is a huge and fast growing industry in UK .It is a complex and diverse market dominated by various big companies such as Tesco, ASDA, J Sainsburys. Price and quality of goods are the two key elements which the companies keep in mind to increase their sales and defend their position in this competitive market. In the year 2009, food retailing recorded sales figures of GBP 297,478.9 million, along with providing employment to 11.6% of the workforce in UK (Euro monitor). It is forecasted, by the year 2014 the sales would cross GBP 350,000 million. (Euro monitor) This assignment focuses on the third largest food retailer store in UK, i.e. J Sainsbury. Sainsbury is a super market which will operates its business in retail sector from the year 1869. Sainsbury is started by James and Mary Ann Sainsburys. Sainsbury today operates a total of 827 stores comprising 537 supermarkets and 335 convenience stores(J Sainsbury 2010) .With their presence in various other markets such as financial services and Property management, grocery retailing remains their core business. In an industry which employs over 3,335,000 people and with sales figure of GBP 137,590 million (Euro Monitor), Sainsbury enjoys a market share of 16% and serving 19 million customers weekly with a product offering of 30,000. (J Sainsbury 2010) QUESTION-1 Using suitable models identify the customer perceived value for the customers for a product/division/company of your choice. ANSWER- PART 1 Customer value Difference between what a  customers  gets from a  product, and what he or she has to give in  order  to get it. http://www.businessdictionary.com/definition/customer-value.html#ixzz16OyFiRFr Customer value proposition A  business  or marketing statement that summarizes why a consumer should  buy a product or use a service. This statement should convince a potential consumer that  one particular  product or service will add more  value or better solve a problem than other similar offerings. http://www.investopedia.com/terms/v/valueproposition.asp Types of CVP 1. All Benefits- benefits that an organization brings to its target customers. It tends to suffer from a lack of credibility when the value proposition is not distinguished from competitors or focused precisely on the unique needs of the customer. 2. Favourable Points of Differentiation- it mainly emphasizes the key differences between a firms offerings and those of competitors at the customer interface. It takes into account the notion that the buyer has substitutes. Like the all benefits value proposition it lacks specificity relative to the buyer. 3. Resonating Focus- Resonating focus highlights one or two critical differences between the firms offerings and those of competitors with the forethought that these differences represent those areas that are most vital in the mind of the customer. While most effective, this value proposition takes considerable time to develop as it is strongly rooted in a deep understanding of customer needs. http://www.edbarrows.com/Resources/briefs/valueProposition.pdf IMPORTANCE OF CUSTOMER VALUE   A good customer value proposition is a technique why a customer should buy a product and also distinguish your product from competitors. Gaining a customers attention will help in growing sales faster and more profitable, as well as increasing its market share. Understanding customer needs is important because it helps promote the product. A brand is the perception of a product or service that is designed to stay in the minds of targeted consumers. It is desirable to build a strong and positive brand association with your offering. Three key dimensions: Extrinsic vs. intrinsic value Self-orientated vs. other-orientated value Active vs. reactive value PART 2 VALUE PROPOSITION FOR SAINSBURY Sainsbury maintain high quality of its services by keeping up high quality product at a fair price, through well-kept rooms with an attractive appearance to fast service and a friendly staff. Sainsbury ensures that all suppliers have been evaluated by Quality Attribute System (QAS) in order to provide quality product to the customer. It has different prices which are suited to different kinds of customer. Through the execution of high quality product Sainsbury has high price. However to adjust to the needs of less wealthy clients it also offers a wide selection of basic product at a low price. Sainsbury speed is moderately-high. Sainsbury team is trying to reduce queues through recent introduction of basket tills, self-checkouts as well as introduction of newest scan and pack system. Sainsbury also offers home delivery which can be obtained the very next day. Dependability is keeping a word to customers. Sainsbury provides customers quality product at a fair prices, fulfilling custom er expectation for fresh, safe, healthy and tasty food. Sainsbury respects environment by using environmentally friendly packaging. Queuing time is reasonable and deliveries are on time. Online Shopping at Sainsburys is also a great advantage. All the above provide a  high level of dependability  and are the reason why the Sainsburys brand remains on the market for 141 years, and this makes the Sainsbury differs from its competitors. Sainsbury started a new range taste the difference that aims to provide consumers desire to treat themselves at home, rather than spending money in buying expensive takeaways or eating outside. Sainsburys continuously investing in their clothing and home decor items to accelerate the growth in non-food sector so that they can reach to more customers so as to increase its market share and sales. (Euro monitor) Sainsburys continued launching innovate products, 1% fat milk was launched which was consumed by 2.5 million households due to which its sales for basics were up by 60%. (Euro monitor) QUESTION 2 Critically evaluating value proposition of Sainsburys VALUE PROPOSITION Sainsbury supermarkets follow the mission of being the customers first choice by its service and quality. Through the method of working simpler, together and faster it delivers an outstanding good service and quality. Sainsbury accelerating its growth in non-food sector so as to reach more customers. Online facility provides its customers to shop online for non-food items also. The company has a solid brand value although discriminating competitive advantage is clearly missing. It is difficult to slot them in a particular category from a customer point of view. The company is not able to create a good market which will make them distinguish from other supermarkets with concerns to price, quality, customer service and access to variety or inventory. Sainsburys was critised by the city for allowing Tesco in getting ahead in the market in terms of customer service, loyalty and price competitiveness. Sainsburys was also criminated for not promoting itself up to its standards and also running the same type of initiatives which was running by Tesco. So the Sainsbury has failed to promote its products and services. In the process to reconstruct its mission, company has changed its marketing strategy and sold successfully the home based products in the chain of UK market and its business in Egypt. This changes the company to focus on food retailing and related activities. Sainsbury maintains 100% service level as the online business is growing rapidly. Even so, there are some issue that need to be developed for example; delivering orders in full and on time. The online business is developing at a rapid speed gaining growth in overall market. During hectic periods picking large orders from stores could become an issue. (http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MARKETING MIX The marketing mix used by Sainsbury to gain its competitive advantage in its retailing sector -. Product Sainsburys mainly focused in developing new product and its food quality which will be healthier to the customers. It provides more than 350 variety range of foods product which is produced to protect its natural flavour and taste of the product. Currently it has achieved to developed more than 600 organic lines to provide best range of food and major growth in groceries, bakery, and frozen foods. It has also launched a product called Blue carrot Calf known for the clear labelling of kid products which mention clear details of the products. The Sainsburys continuously concentrating on development of its product by launching a new programme every year. Price Price is the important component of the marketing mix for Sainsburys. Now a day Sainsburys is presenting its customers in UK the value for money. A lot of investment is made in improving quality and productivity in order to reduce the overall cost. For the customers in UK Sainsbury is offering, exceptional value for the money and the aim of the company is to lead the quality and become the favoured in term for the customers all through the market. If the price is cut it is not easy to get back again to the previous level without dissatisfying the customer. This is not decent for the business. Hence in short term price gain the store will be less affected where as in long term it would gain less positive. Sainsbury implemented a new strategy value for money after realising its price war in the market. A lot of investment is made in improving quality and productivity what it provides and efficiency of its activity in order to reduce the overall cost. The purpose of implementing a new s trategy is to achieve trust and value from the customer and continue its leadership. Promotion -   Sainsbury gain to build up its solid brand image among the customers through various promotions. It mainly focuses on its own brand rather than the promoting other brands which they sell in the stores to form the greater wealth by its overall retail brand. Sainsbury uses different media for its promotion whereas TV, radio and advertising in cinemas to grow the company image. Sales promotions, merchandising and packing are also the key element for the promotion of the Sainsbury. Sainsbury launched Nectar Card as a main weapon for its promotion. This card is free for customers and gives discount points if customer used it in store at the time of shopping. Many other retailers are also using same type of promotions by issuing the card to customers and giving them free points for their money as these free points can be used automatically for discounts. Sainsbury store staff wears named T-shirt of the supermarket to defer as a worker to serve people. Place As per the Sainsbury it has 872 stores across UK whereas 837 super markets and 335 convenience stores. Various set up of stores are established across the country according to the needs and satisfaction of the customers and area. Sum stores are opened 24 hours a day for the satisfaction of the customers. Sainsbury is making large chain stores in different locations to create a world class distribution of groceries and work more effectively. Sainsburys uses marketing mix to improve and implement its plans by using market mix. It fulfils the needs of customers by improving its strategies which will satisfy customer. Sainsburys study on the market to the customer needs who will buy the products. It continues to implement the market division to progress its business strategies which shows the progress of a business. To increase its overall sales Sainsburys uses the market segmentation to display various varieties of products and sells it to different group of people. It offers a large number of products in a supermarket or convenience store and opens the store for long hours. It also offers easy cash option through debit or credit card and cash back facility to customers on their purchases. http://katamaneni12.blogspot.com/2010/09/macro-environment-and-marketing-mix.html Competitor Analysis TESCO- Competitor Company Profile Tesco is started by Jack Cohen in 1919. Tesco is biggest food retailer in the world, having 2318 stores and giving employment to more than 470000 people who serve millions of customer around the world. Tesco has a largest market in UK, where it operates under signs of Extra, Superstore, Metro and Express. Tesco offers more than 40000 products to customers including clothing and other non-food lines. Tesco vs. Sainsburys TESCO MISSION TESCO is to provide superior technical representation and to add value to a focused group of leading-edge, corporations by offering synergistic, valuable and highly innovate solutions for our customer design, procurement and manufacturing needs with continuous improvement of our quality, service and productivity to a completive advantage. TESCO VISSION What sets TESCO apart from other distributors is our commitment to customers success, by bringing an in-depth knowledge of their technology and the value added services needed to truly support the customer. The result is cost-efficient, rapidly delivered technical superior products that the customers take pride in. (http://www.tescoinc.co.kr/tesco/ecompany1.php) MISSION STATEMENT Sainsburys mission statement Our mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Source: Sainsbury Web site Sainsburys companys vision for growth Sainsbury plcs present focus is to improve the performance of the core UK supermarket chain. Whilst doing so we will continue to explore and develop growth opportunities in other markets. Through implementing Managing for Value we will stretch our ambitions and challenge the conventional wisdom within the Company, thereby unlocking our potential and delivering value. Source: Sainsbury Web site DIFFERENCE STRATEGIES SAINSBURY STRATEGY: Sainsbury aims to provide quality products and good service at a competitive price through working faster, simpler, together and aimed to be the consumer first choice for food. Through a balance in sales growth, reduction cost and on-going margin improvements, Sainsbury look forward to progress growth. The company is dedicated to achieving industry leading margins within a dynamic, competitive market and to delivering strong double digit necessary profit growth in each year of its business programme. TESCO STRATEGY: Tesco has made a good progress with its strategy which consists of five elements reflecting its four established areas of motivation and Tescos long term promises on environment and community. The ideas of the strategy are: To be a successful international retailer To develop the core UK business To be as strong in non-food as in food. To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do. The market share of Tesco is 31.6% in the retail market and they also capture 50% of the grocery market share while Sainsbury has 16% and 22% of the market share respectively. Tesco sells massive products range and buy in big volume and sell it in cheap while Sainsbury buys product that are popular and their own branded product. 1/3 of the retail market is acquired by Tesco but Sainsbury is enabling to have this power. Tesco achieved its success by selling varieties of products; it is located within UK as well as overseas, they target every people. With this strategy Sainsburys have a difficult to keep up with Tesco. Sainsburys generally attract the middle class people with low class prices whereas Tesco attract all kind of people from all classes. Sainsburys is more concerned about the quality of the food they provide their customers while Tesco is concerned about reducing prices to attract their customers. Tescos main advertising approach is money saving Every little help and Sainsburys Taste the difference however during the crisis time they are one of the same. Sainsburys slip its second position in 2008, losing to Asda. Leader Tesco enlarged its market share in the year, moving ahead of Sainsburys. Sainsburys has less variety of non-food items as compared to Tesco. At the end of the evaluation period, non-food items were the reason for growth for the major supermarkets. ( http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MANAGEMENT Sainsbury CEO Justin king has done a great job in strengthening the brand, improved turnover at a rate of 5.5% a year and profit increases by 6.7%. king main focus was on UK store expansion rather than overseas and total number of store has been increased from 583 in 2004 to 827 today. Tesco CEO Sir Terry Leahy has different approach as compare to Sainsburys CEO Justin King. In his fourteen year term he has heavily invested in overseas expansion. In 1999, within UK Tesco generated 90% of its turnover and now its less than 70%. GROWTH POTENTIAL Tesco has its setups in 14 countries but that doesnt mean Sainsburys lack growth opportunities. Sainsburys results in past years in the proof of this and continuing achieving high growth rate without international expansions. To exist in this competitive market Sainsburys has done well by opening new stores across UK, adding new non-food products and banking services to existing stores. Tesco on the other hand, have more growth opportunities in Asia and other countries. Tesco is a big player than Sainsburys, for example: if we compare past twelve months results Tesco has  £56.9 billion turnover versus Sainsburys  £19.9 billion. (http://www.fool.co.uk/news/investing/company-comment/2010/07/16/a-foolish-fracas-sainsbury-vs-tesco.aspx) CUSTOMER OUTCOME AND EXPECTATION Brand image and relationship building in a business to company market depends on how well company satisfies its customers. Sainsbury keep high quality of its services by providing high quality products to customers at a fair price. It has different prices which are suited to different kinds of customer. It provide basic product at low price to customer with low income. Sainsbury want to make it easier for customer to shop ethically and sustainably so they making every effort to live up to their expectations. Therefore from the above model, which explains between the company service and quality Sainsbury can be placed into high quality as well as service offered by the company and received by customers. Question 3 http://www.universityessays.com/example-essays/global-markets-sainsburys.php Mission statement serves a dual purpose by helping employees to remain dedicated on jobs as well as boosting them to find innovative ways of achieving company objectives so that productivity can be increased. It is common that large companies spend years and millions of dollars developing and refining their mission statement. NEW MISSION STATEMENT OF SAINSBURYS To become the UK best retailer company and earn customer lifetime reliability. NEW VISSION STATEMENT OF SAINSBURYS NEW VALUE PROPOSITION Source: Barnes, C. et. al., 2009 Creating and Delivering your value proposition p 31 Market: Sainsbury already caters to the middle class customers by providing products at affordable prices, but since Sainsbury maintains high quality amongst its products, the cost somewhat becomes high (in a comparative sense to its competitors). Sainsbury needs to provide these products at a more reasonable price to cater to the working class as well and thereby expand its existing customer base. Value experience: Benefits should include high quality at reasonable price. To reduce the travel costs Sainsbury needs to focus on locations of its stores so that they are effortlessly within the reach of its customers. Online sales should also be made easy. Complaints should be minimised by providing a good after sales service and monitoring customer feedback. Offerings: Place should include a focus on central locations. Product should include highest possible quality at affordable prices, new and innovative products could also be introduced to increase sales. Since the financial downturn of 2008 had drastic effects on the economy, consumers are trying to save as much as possible hence Sainsbury needs to keep the prices of its products as low as possible. Promotion should involve promotion of sales through discount vouchers or limited offers (e.g. buy 2 get 1 free) and continuous advertising through all available media types. Benefits: products need to be provided at the lowest possible price maintaining high quality. Constant customer feedback should be facilitated in order to keep track of its customers satisfaction. Alternatives and differentiation: Since Sainsbury focuses on quality more than the price of its products. The quality of Sainsburys products is higher than most of its competitors, but this phenomenon is not the same when it comes to price. Sainsbury needs to balance between its price and quality since its competitors such as Tesco are providing products at a lower price that is offered by Sainsbury. Proof: IMPLEMENTATION PLAN By using Ansoff Matrix tool for strategic marketing planning help to improve the position of J. Sainsbury. It accelerate to do best strategic direction depending upon the need/desire to penetrate existing or new markets with existing or new products. (http://www.emp.ac.uk/linspdfs/marketi2.pdf) If Sainsbury need to reconstruct their values, strengths and beliefs they need to split up their position in the existing market. They facing extreme competition in the real market they must modernize and create in new markets with their present product offering. Partnership is a necessity in the domestic market since this is the basis of the business and its primary values. It will help the Sainsbury to rebuild its image and the connection with existing customer by confirming them the best quality, best product offers at competitive pricing. Sainsburys need to improve in its Information Technology system so that information can be processed faster and stocks can be reloaded at a faster pace. The shelfs are always stocked well and the customers keep getting informed about the available varieties. All these hard work make the shopping experience enjoyable and satisfying for the customers. As the world faced recession almost globally, Sainsbury should avoid price related conflicts and must follow specific price strategy. Since customer will not be willing to pay high prices even for the best quality products hence low pricing should be planned for the quality product. Identify problems and in time solving them as quickly as possible so that they build strong communication at every step of the channel. To introduce some products this will give a comparative advantage over their rivals. Sainsbury should open local stores in the city rather than on the outskirts of the city. Customer generally chooses to purchase in local shop rather than supermarkets to save time and money. Introduction of pay point or post office to the store would be a good idea to attract customers. The customer immediately after purchase can pay their bills without wasting time to reach these places elsewhere in the city. Sainsburys need to increase its online shopping service in non-food items, so that customer can shop online more comfortably. I would recommend Sainsburys to deliver every little helps to make it a healthier place for shop. Use simple processes so that shopping is better for customers, simpler for staff and cheaper for Sainsburys.

I Have Created My Own Walden Pond :: essays research papers

I Have Created My Own Walden Pond Thoreau believed in â€Å"Living deep and sucking all the marrow out of life,† and so he lived on Walden Pond for two years to see how he could simplify in order to live to the fullest. I have created my own â€Å"Walden,† a place I could retire in order to escape the materialism of my society. The place that I created to go where there is no materialism and I can be myself and be who I want to be is a place that’s far away deep in the woods. This place is a place that anything is possible. All around you, you see nothing but flowers and animals, beautiful green grass and my own little cottage to spend my days in. Out there I don’t need to hassle with having to pay bills or having to find a job. All I need to do is sit back and relax. I like to fish for food, but I only catch what I can eat, because I don’t want my game to go scarce. I sometimes hunt for my dinner and look for food on the ground like pinecones, or bushes of berries. Out in the forest nobody has to worry about materialism they only have to be themselves. I chose this place because I love the forest and I love animals. I don’t want to put up any fuss about doing anything that I don’t want to do. I can enjoy living out there in the wilderness only listening to nature and the things that surround me. I bath in a river that flows fresh water in everyday. I am happy that I have pets because if I didn’t then I would be lonely all the time and I would have nobody to share my secrets with.   Ã‚  Ã‚  Ã‚  Ã‚  My dwelling is not much, but it suits my needs, and out there I don’t need much. All I have is a chair to read in, a toilet under the tree outside, and a bed. I only have the necessities that I need to live. I build a fire every night for warmth and to cook my food. My house is just a cabin that can only fit me and my dog skip just the way that I want it. Flowers that make it look pretty and interesting surround my cabin. It’s something that’s cozy and something that I can just go to and think and be by myself and never have to worry about anybody or anything but my pets and myself. I Have Created My Own Walden Pond :: essays research papers I Have Created My Own Walden Pond Thoreau believed in â€Å"Living deep and sucking all the marrow out of life,† and so he lived on Walden Pond for two years to see how he could simplify in order to live to the fullest. I have created my own â€Å"Walden,† a place I could retire in order to escape the materialism of my society. The place that I created to go where there is no materialism and I can be myself and be who I want to be is a place that’s far away deep in the woods. This place is a place that anything is possible. All around you, you see nothing but flowers and animals, beautiful green grass and my own little cottage to spend my days in. Out there I don’t need to hassle with having to pay bills or having to find a job. All I need to do is sit back and relax. I like to fish for food, but I only catch what I can eat, because I don’t want my game to go scarce. I sometimes hunt for my dinner and look for food on the ground like pinecones, or bushes of berries. Out in the forest nobody has to worry about materialism they only have to be themselves. I chose this place because I love the forest and I love animals. I don’t want to put up any fuss about doing anything that I don’t want to do. I can enjoy living out there in the wilderness only listening to nature and the things that surround me. I bath in a river that flows fresh water in everyday. I am happy that I have pets because if I didn’t then I would be lonely all the time and I would have nobody to share my secrets with.   Ã‚  Ã‚  Ã‚  Ã‚  My dwelling is not much, but it suits my needs, and out there I don’t need much. All I have is a chair to read in, a toilet under the tree outside, and a bed. I only have the necessities that I need to live. I build a fire every night for warmth and to cook my food. My house is just a cabin that can only fit me and my dog skip just the way that I want it. Flowers that make it look pretty and interesting surround my cabin. It’s something that’s cozy and something that I can just go to and think and be by myself and never have to worry about anybody or anything but my pets and myself.

The history of Non Commission Officer ( NCO)

A non-commissioned officer is also known as an NCO or Noncom, is an enlisted member of an armed force. NCO is given authority by a commissioned officer. In general, the NCO corps includes all the grades of sergeant and, in some militaries, corporals and warrant officers and in naval some or all grades of petty officer. If we look at the history of NCO in United States, it began in 1775, with the birth of the Continental Army. As the years went by the American political system, disregard for the aristocracy, social attitudes, and the vast westward expanses further removed the U.S. Army noncommissioned officer from his European counterparts and created exclusively an American noncommissioned officer. During the early days of American Revolution, little standardization of NCO ditties or responsibilities existed. From the American Revolution to World War II, there were a lot of transformations that happened. For instance, the noncommissioned officer received his promotion from the regimental commander. Besides, entire careers were often spent within one regiment and if a man was transferred from one regiment to the next he did not take his rank with him. The General in Chief of the Army was always required to give permission to be transferred noncommissioned officer from one regiment to another which was rarely done. In the year 1825 the first attempt was made to establish a systematic method for noncommissioned officer selection. The selection of regimental and company noncommissioned officers remained the privilege of the regimental commander. Regimental commanders were expected to accept the company commander's recommendations for company NCOs unless there were overriding considerations. During the last half of the 19th Century the increase of technology accompanied modernization greatly that affected the NCO Corps. Besides, the number of NCO ranks grew rapidly and each new introduction of technology created another pay grade. Though till the 19th century the duties of NCOs were not clearly defined, in the last half of the 19th Century the duties of the noncommissioned officer were clearly defined. The five or six pages of instructions, provided by von Steuben's Regulations for the Order and Discipline of the Troops of the United States in 1778 grew to 417 pages when the Noncommissioned Officers Manual was printed in 1909. Today as the Noncommissioned Officer Education System continues to grow, the history and tradition combines with skill and ability to prepare for battle. A NCO retains the duties and responsibilities given to him by von Steuben in 1778, and these have been built upon to produce the soldier of the present day (Arms n.pag, 1989). A good NCO serves as administrative or training personnel and as advisors to the officer corps. Therefore they need to be faithful and ethically strong. Their most important function is as a link between the ‘common soldier' and the (commissioned) officer. Senior NCOs are also often responsible for giving on-the-job training to the junior officers. Therefore a combination of knowledge, skills and attitude is essential for a NCO. Moral competence include five main components- the ability to recognize a moral dimension; The ability to define the moral dimension of a situation or dilemma and to describe which values are at issue; The ability to communicate the judgement towards others effectively; The will to act upon one’s decision; and To be accountable for one’s actions (Verweij 28). The Non-Commissioned Officer is considered as the backbone of the Armed Forces. The NCO is expected to be a commander, trainer and combat leader. He also serves as a role model for his team of soldiers. Therefore, a good NCO need to have strong moral values (Wortel and Schoenmakers n.pag, 2006). An NCO must lead by example and train his team of soldiers to a high level of proficiency and readiness in their team skills. Therefore it can be said that an NCO's job is to get things done without having to be told first by a commissioned officer. Work Cited Arms, L.R. A Short History of the NCO (1989) U.S. Army Sergeants Major Academy, Command and General Staff College. 27 October 2007. ;http://www-cgsc.army.mil/carl/resources/csi/arms/arms.asp; Verweij D.E.M., Het belang van Militaire Ethiek voor de Krijgsmacht in Carrà © 7/8 (2005) p.28. Wortel, E.M. and Schoenmakers, J.P.M Teaching Military Ethics, J-SCOPE January 26-27, 2006,   27 October 2007. ;http://www.usafa.edu/isme/JSCOPE06/Wortel-Schoenmakers06.html; ;

Kurds Identity

Kurds Identity What do we know about Kurds? Read about Kurds identity in this article. Hashtag: #CizreUnderAttack Kurds Identity Before the 1980s, little was known about the Kurds, a large ethnic group living in southeastern Turkey, due to the lack of academic institutions to fund and coordinate research, and other barriers. For instance, as the existence of a Kurdish nation in Turkey was traditionally ignored and being pursued as an official policy, the Turkish government limits the scope of studies on all aspects of Kurdish life. Academic debate and research were also severely suppressed by the hegemonic representation of the Kurds in the state’s discourse as a case of separatism, terrorism, and so on. Moreover, since the basis of this hegemonic representation was a state-sponsored classified research, it prevented researchers from questioning the officially recognized representation of the Kurds or engage in issues related to Kurdish society and culture. However, when the Kurdish national movement emerged and political activism in Turkey increased in the 1980s, studies addressing various issues and focusing on aspects of Kurdish society and politics were freely carried out and published. Some of these studies focus on Kurds origin and identity while others are more interested in conflict analysis, re-emergence, and evolution of Kurdish nationalism. As a stateless people who have been exposed to oppression, suffering, subordination, and forced migration, Kurds history, and origin, according to the literature relates to their struggles to gain independence and freedom. For this reason, the main components of Kurds identity include their homeland, the memory of the past, shared experiences, language, and national symbols. Their homeland, according to the literature is â€Å"Kurdistan†, a territory delineated by the Allies after World War I.   Kurdistan consist of a two hundred thousand square miles of mountainous expanse and some 550,000 square kilometers of land spanning the present state boundaries of Turkey, Syria, Iraq, Iran, Armenia, and Azerbaijan. However, there are no internationally recognized Kurdistan territories and the term â€Å"Kurdistan† has been banned in Turkey since the 1920s. Yasar Kemal Is a Master of Word The delineation of Kurdistan resulted to the dispersal of the Kurds into nearby territories where they need to cope with varying socio-political and cultural conditions imposed on them. The dispersion in a way negates the possibility for the Kurds to have a fixed and essentialist Kurdish identity. Although most Kurds consider themselves as descendants of the ancient Medes, researchers view of Kurds identity still revolved around the demarcation of their homeland due to lack of written historical sources that could link them to ancient periods. Kurdish Nationalism Kurdish nationalism according to literature is one the most  controversial and critical predicaments in the Middle East. For instance, since there are about 20 to 25 million Kurds live mostly in Turkey, Iraq, Iran, and Syria, Kurds effort to establish their own state not only resulted in numerous clashes with the government of the states in which the Kurds reside but claimed tens of thousands of lives. However, despite being a direct threat to the territorial integrity of the above states, the nature and origin of Kurdish nationalism remain unexplained and poorly studied. As a political ideology, Kurdish nationalism is inspired by collective identities, traditions, self-awareness, and imagined communities. In 1878 for instance, the Kurds who rebelled against the Ottoman Empire and invaded the Urmia region in Iran used the term â€Å"Kurdish nation† and expressed the need to unify the Kurds and create a Kurdish state. A Kurdish poet, on the other hand, edited and republished an epic poem in 1695 containing expressions of an independent Kurdish identity and the need for a Kurdish ruler.   Similarly, â€Å"Kurdistan†, the first newspaper in the Kurdish language published in Cairo in 1898 was a step toward Kurdish self-awareness or awakening possibly leading the creation of a Kurdish state. The Fall of the Ottoman Empire Tells Us about Modern Events The Kurdish question in Turkey is still defined by the separatist tracks of Kurdish nationalism, but with less radical inkling and seeks cultural recognition and political equality within the confines of democracy. In fact, many scholars believed that since violent demands for recognition is often met with equally violent Turkish strategies, Kurdish nationalism needs to be decoupled from ethnic violence and essentialism.

10 Classification Essay Topics on Agricultural Economics

10 Classification Essay Topics on Agricultural Economics Agricultural economics, or agronomics, is a field of study that deals with the application of economic and statistical theories to optimize the entire production cycle of agriculture. It focuses on land output, crop yields, labor force, financing, government interventions, and other relevant factors. If you have taken up this subject, chances are that your instructor will ask you to go beyond what they taught you and task you with writing a classification essay. If you feel overwhelmed by the scope of this discipline (or have delayed working on your assignment till the last minute), you may have trouble choosing agricultural economic topics to write about. We have you covered with our 20 agricultural economics topics to write about for a classification essay. However, if you want to work a little harder on your essay topics, the following 10 facts on agricultural economics will inspire you. A farmer’s management capacity is an important indicator of results and returns. The management capacity of a farmer is a vital factor when it comes to effective farm results and financial returns. The different aspects of management are categorized into two inter-related groups: personal aspects and decision-making abilities. The personal aspects include characteristics such as the famers’ biographical facts (education, age, socio-economic status, etc.), capabilities and abilities, and motivation and drives. On the other hand, the decision-making aspects include the practices used by the farmer in order to plan and control the decisions needed on the farm. There are three strategies used in precision agriculture. The main goal of Precision agriculture is to improve farm and field management. There are three basic methods which can be used to accomplish this: Make farm practices more efficient by applying economic principles. Reduce the footprint of farming to protect the environment. Match farm practices with the right crop needs. Farmers hesitate to adopt new agricultural technologies. The perceptions of agricultural innovations affect adoption rate. Traditional studies focus on the broader demographic and socio-economic factors; the subjective perceptions of the farmers are not taken into account. This aspect must be studied. An accurate cost and benefit analysis of new agricultural technologies can only be performed if the farmer’s perceptions (positive or negative) are also included into the estimates. Sustainability in agricultural research should be taken into consideration. When evaluating the merits of modern agricultural research, the sustainability factor needs to be a major criterion. Sustainable agricultural practices ensure that no harm comes to the environment, communities, public health, and animals. Researchers need to: Learn the importance of sustainable agriculture. Develop accurate ways to measure sustainability. Study sustainability of major farming systems currently in use. Identify and measure external factors affecting sustainability. There is an inverse relationship between economic growth and agriculture. As the economy grows rapidly, agriculture takes on a converse trajectory and slows down. This phenomenon is observed in almost all economies, open and closed, but it is more prominent in closed economies. As the demand for food rises, farm productivity levels rise. However, the non-farming sectors do not experience such rapid growth, which is why the market is saturated and agriculture has slowed down. In the case of open economies, things are more complicated because the demand of non-tradable goods is income-elastic. Resources are diverted towards the production of these goods, resulting in the slowing down of agriculture. Economic variables interfere with the adoption of irrigation technologies. The diffusion of irrigation technologies is a function of economic variables such as the crop yield price, water price, and irrigation subsidies. If governments want to control diffusion, their strategies should include altering water prices and offering subsidies on irrigation equipment. Increasing the prices of staple foods affects more than just the population. A rise in prices of staple foods affects the poor sections of the population more severely. Low-income households usually face an increase in overall poverty if prices rise. The short run effects vary according to two dimensions: the commodity type and the country. The common factor observed among all cases of significant prices rise is that poverty reduction events are far less common than poverty increases. Genetically engineered crops can reduce dependency on pesticides. The use of genetically engineered (GE) crops can lead to a reduction in pesticide usage. Studies have proven that GE crops need a lower quantity of pesticides and less frequent sprayings. Therefore, the overall expenditure incurred drops by a significant amount. This reduction, in turn, leads to more efficient production, affects the environment positively, and also helps realize more labor savings. Risk factor analysis is a must for effective farm modeling. Measuring uncertainty and analyzing risk is an important part of agricultural economics. Statistical frameworks have been utilized to study risk, resulting in many risk-aversion and risk-neutralizing methods. The education factor in adoption of modern agricultural techniques. Adoption of new farming methods and techniques is greatly influenced by education. Traditionally, the head of the household was considered as the sole decision maker when it comes to altering farming methods. However, new studies show that there is an intra-household effect of education that is statistically significant enough to be taken into account when creating policies. The socioeconomic environment also plays a significant role in influencing adoption. The biggest influence of education is seen when education expansion occurs in traditional areas as compared to modern ones. This list contains facts that are related to modern issues in farming and agriculture; they would be perfect as a research topic. All these facts are sufficiently detailed and will serve as a source of inspiration for your essay. Refer to the source materials below if you want more information about a particular fact. Also drop by our guide on writing a classification essay on agricultural economics. References: Foster, Phillips, and Howard D. Leathers, The World Food Problem (Boulder, Colorado: Lynne Reinner Publishers, 1999) Zeller, Manfred, and Richard L. Meyer. The Critical Triangle of Microfinance: from Vision to Reality. Baltimore: Johns Hopkins University Press, 2003. Adesina, A. (1995). Farmers perceptions and adoption of new agricultural technology: evidence from analysis in Burkina Faso and Guinea, West Africa. Agricultural Economics, 13(1), 1-9. http://dx.doi.org/10.1016/0169-5150(95)01142-8 Lynam, J. (1989). Sense and sustainability: Sustainability as an objective in international agricultural research. Agricultural Economics, 3(4), 381-398. http://dx.doi.org/10.1016/0169-5150(89)90010-8 Rougoor, C. (1998). How to define and study farmers management capacity: theory and use in agricultural economics. Agricultural Economics, 18(3), 261-272. http://dx.doi.org/10.1016/s0169-5150(98)00021-8 Berry, Albert, and William Cline. Agrarian Structure and Productivity in Developing Countries. Baltimore: Johns Hopkins University Press, 1979. Dimitri, Carolyn, Anne Effland, and Neilson Conklin. The 20th Century Transformation of U.S. Agriculture and Farm Policy. Washington, D.C.: Economic Research Service, USDA, 2005. Evenson, R.E., P.Pingali, and T.P. Schultz, eds. Handbook of Agricultural Economics, Volume 3: Agricultural Development: Farmers, Farm Production, and Food Markets, ed. Amsterdam:Elsevier, 2006. Pardey, Philip G., Nienke Beitema, Steven Dehmer, and Stanley Wood. Agricultural Research: A Growing Divide, Washington, D.C.: IFPRI, 2006. Pearce, David W., and R. Kerry Turner. Economics of Natural Resources and the Environment. Baltimore: Johns Hopkins University Press 1990. Sachs, Jeffrey D. Common Wealth: Economics for a Crowded Planet. New York: Penguin Books, 2008

Surrealism Movements Reflectd on Scarlett Street Essay

Surrealism Movements Reflectd on Scarlett Street - Essay Example The essay "Surrealism Movements Reflectd on Scarlett Street" concerns the surrealism movement and the Scarlett Street film. According to the surrealist manifesto, surrealism could be defined as the following: â€Å". Psychic ultimate is an, by which one proposes to express, either verbally, in writing, or by any other manner, the real functioning of thought. Dictation of thought in the absence of all control exercised by reason, outside of all aesthetic and moral preoccupation†. It is the latter part of this particular definition that will be leveraged with regards to seeking to explain the levels of surrealism that are evidenced within the film. In effect, it is this â€Å"dictation of thought in the absence of all control exercised by reason, outside of all asked that he and moral preoccupation† that best defines the Surrealism represented in â€Å"Scarlet Street†. One could effectively argue the fact that if surrealism is constrained by anything, it is constra ined by impulse. The derivation and impacts that this level of impulse provides within the film is evidenced within nearly each and every plot device. The impulse that first guy and encourages Christopher Cross to engage the â€Å"assailant† of Kitty is precisely this; nothing more than an impulse. In very much the same way the otherwise â€Å"immoral† relationship that develops between Kitty and Chris as the film progresses can very much be understood within the context of surrealism; especially as it took place within an era that was defined by norms of behavior.

The History of Religion and Religious Conflict Essay

The History of Religion and Religious Conflict - Essay Example In this light, religion can have many positive influences, it can uplift the soul, spur on artistic production, and cause people to lead more driven, purposeful lives. On the other hand, however, religion has also shown that it can be a destructive force on many different occasions. In his work, â€Å"The Art of Happiness,† the Dali Lama makes many claims about religion, but seems to fundamentally believe that religion has always been a positive influence on the world, saying, for instance, that â€Å"all world religions have, of course, provided tremendous benefit for millions of human beings throughout many centuries past† (Dali Lama, 296). When considering this claim, it is easy to oscillate drastically to one side or other of this argument. Someone seeking to defend religion would point at the acts of Mother Theresa, to the charity of religious organizations, and to the benefits that organized religion can give to people personally, such as peace and comfort. Detrac tors from religion, however, can point to the attacks of Sept. 11, or the Crusades, and decry religion as a destructive force that causes hatred and violence throughout world history. Neither of these answers are fully correct, however. Rather, religion often does not make a significant amount of difference in and of itself. Religious actions, either positive or negative, are often results of complex societal interactions rather than religious fervor: so the Dali Lama is incorrect, as I believe that religion has not been a consistently positive nor negative influence on the progress of world history. One of the first things that must be understood in this discussion is the relationship between religion and spirituality. Though these are very closely linked ideas, â€Å"the Dali Lama distinguishes between spirituality and religion† (294). This is because spirituality and religion happen on very differ planes – spirituality is a personal, though often sometimes communal thing, that has to do fundamentally with belief in the underlying structures of the world, and one’s place within them. Religion, though resting on spirituality, is a very different thing. It is a structured organization that codifies beliefs and practices, almost like creating rules and laws for spirituality. This difference is important because many of the impulses often attributed to religion may in fact be spiritual. Altruism, for instance, is often one of the things most lauded about religious people and institutions. But there are obviously many people who are altruistic without being religious – they do good out of a fundamental belief that it is good to do so, which is much more akin to spirituality than religion, while there are also certainly religious people and institutions that are far from being altruistic. So when analyzing the impact that religion has had on the world, one must isolate the religious side – the order and structure of beliefs and a ctions, from the spiritual side. Upon parsing the actions of a religion or religious institution from the actions based on spirituality, one might be immediately drawn to condemning religion whole-heartedly. Religions and their institutions have been guilty of many grave sins that immediately spring to mind. Current, organized Islamic leaders have called for terrorist attacks and Martyrdom, and the Westboro Baptist Church’s â€Å"God Hates Fags† campaign has disgusted people worldwide, many churches in the United States were associated with hate crimes against blacks during and before the civil rights