Thursday, January 30, 2020

Integrative Network Design Project Essay Example for Free

Integrative Network Design Project Essay The redesign for Kudler Fine Foods has covered the topology and standards and has defined the architecture, protocols, and strategies it will employ. Now security is the issue that needs to be reviewed. The most important aspect of any communications platform is that it is secure. This paper will discuss the security of the network and the details of the hardware choices that will be used in it. Security Hardware and Software Between every network and the outside host of threats there is a first line of defense. For almost every network this will be a firewall. A firewall can be both hardware and software and is usually a combination of the two. A firewall creates a barrier between networks. Any outside computer or client must pass through the firewall to access the network or its resources. Only a computer or system that has proper access can easily access a network protected by a properly configured firewall. Though it is not infallible, a firewall is the first and perhaps best means of security available to a network. The Kudler Fine Foods network will have firewalls installed and configured at each location. These firewalls will be designed to allow access from authenticated users inside the network. Communication outside of the network should be minimal and not available from unauthenticated sources. Customers do have the ability to access certain account information from the Kudler Fine Foods website. These accounts allow them an authenticated login to the webserver which can access the firewall and the specific account information behind it. Customers themselves do not have access to the network or its files. A truly secure network does not rely on a firewall alone. Individual devices still require their own security measures installed on them. The method of having each end user device be responsible for its own security is called Endpoint Security and many current forms of security systems use this ideology. Third party software can be installed that handles the actual endpoint security of the device. The important point is that each device has current software that protects against intrusion, viruses, and malware. Devices on the Kudler Fine Foods network will be installed with an application suite that will suit all of these needs. In addition to antivirus and antimalware software every device should have appropriate encryption. LAN vs WAN A local area network (LAN) is the most basic form of network; however the word local can be subjective. A local network can mean a small network in a home, or a business network covering several buildings on a city block. LANs are relatively fast, compact, and when configured correctly, have few errors or problems. The hardware needed to build an LAN is set up on OSI levels 1 and 2 and include devices like switches, bridges, hubs, and repeaters. Wide area networks (WAN) are complex networks that span large geographical areas. The most commonly known WAN is the Internet. WANs tend to be slower in speed, highly complex, and intolerant of system problems. Because of the multitude of connections on a WAN, even a simple down can create problems across the network. Fundamental Network Hardware All networks, whether local or larger, are built on the same types of hardware. Most of these systems are using Ethernet technology to connect them. Ethernet cabling uses twisted pair cabling to transmit data and connect devices with a universal technology. Networks use a system of routers, hubs, and switches connected by Ethernet cable. Routers are gateways between networks; these are frequently combined with other devices like a modem. Hubs create a connection point between sections of a network.  Hubs function by relaying frames received to all clients. Hubs are â€Å"dummy† technology in that they do not analyze the frames coming to them and do not relay them specifically to the intended recipient. Instead they transmit any received frame to all clients connected to them. This is a quick, cheap way of ensuring data is transmitted, but it does create large amounts of extra network traffic. A smarter and more expensive piece of equipment contemporary to the hub is the switch. A switch does the same function as the hub but is smarter than a hub. While hubs simply repeat their information to all clients, switches scan the frames that come to them and determine the recipient address. This way the switch can forward the frame to the proper client without tying up more network resources than necessary. Conclusion The Kudler Fine Foods network upgrade will be constructed on Ethernet technology, just as it is now. The fundamental construct will involve use of these hardware technologies and will include switches and routers. The three buildings are in different cities, so they will each have their own local networks. Each network has a connection to the other networks so they are connected by a wide area network at the same time. The devices at each location will be responsible for their own endpoint protection while each local network will be protected by a firewall.

Tuesday, January 21, 2020

Wilhelm Wundts Psychology: Judgment Essay -- Wilhelm Wundt Psychology

Wilhelm Wundt's Psychology: Judgment It is almost impossible to write historically informed essays about any given topic in modern psychology without making reference to the work of Wilhelm Wundt. In part, this is because he produced a tremendous amount of written work (over 53,735 published pages1), and because he is widely regarded as the first experimental psychologist.2 So, it’s no surprise that Wundt has something to say about the psychology of judgment. Given the historical context in which his work took place, however, you might be surprised to learn that Wundt was keenly aware of both the problems with traditional associationist accounts of psychology and the temptations of psychologism. His system of psychology, while acknowledging the associative characteristics of some types of thought, takes pains to stress the non-additive nature of higher cognitive acts and fights to preserve the independence of psychology (and the rest of the â€Å"special sciences,† including logic and ethics) from physiolo gy. In this paper, I’ll briefly review the basics of Wundt’s approach, detail the neo-Humean roots of his psychology, discuss how he attempts to embellish those roots with some apperceptive greenery, and summarize his position regarding psychologisms.3 While Wundt’s motives are to be admired (†¦and despite his historical significance), I'll conclude that his attempt to be true to the physiological roots of the psychology of judgment while still respecting its ultimate independence vis-à  -vis logic was a failure.4 First, the basics. In his Principles of Physiological Psychology, Wundt lays down the outline of a psychology that will be constructed using experimental techniques analogous to those of physiology (famously, a rigorous ... ...h the individual mind with habits, inclinations, archetypes, and stereotypical modes of perception and cognition. But these influences from without must work on those internal principles and laws of thought that comprise ‘the universal characteristics of humanity’† (p. 161). 12 Wundt emphasizes the importance of education for conditioning the will in a logical manner: â€Å"Rather must education pay most attention to that inner volition which is occupied with ordered thinking. To make this strong, to make this able to resist the distracting play of associations, is its most important and also one of its most difficult tasks† (Introduction, p. 147). 13 Introduction, pp. 148-149. 14 Lectures, p. 314. 15 Robinson, p. 167, quoting from the Lectures, p. 365. 16 Robinson, p. 172. 17 Wellek (1967), encyclopedia entry on Wundt, Wilhelm, p. 350.

Monday, January 13, 2020

Compare and Contrast the Marketing Strategies of Li Ning

English Language Centre Cover Sheet | Draft| X| Course Work Submission| Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105|Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Submission Deadline| 22 October 2012 before 20:00| EAP Tutor’s Name| Jacqueline Banki| Final Word Count| 1057| I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5).With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * thi s document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. Scoring – For Teachers Use (teachers may change descriptor labels below as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First – red pen| | | | | | | | Second – green pen| | | | | | | | Third (if needed)| | | | | | | | For Academic Office Use| Other Penalties|Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Co de| Collusion Code| | | | 1. | | | | | | | 2. | | | | Compare and contrast the marketing strategies of Li Ning domestically and internationally With Chinese economy developing rapidly recent years and the huge success of 2008 Beijing Olympics, Chinese sportswear market has emerged a blooming scene. Not only the mighty foreign brands such as Nike and Adidas win the favor of Chinese people, which took 10. 5% and 7. % of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta also occupy large market share (China Daily, 2012). Li Ning, the Chinese domestic sportswear brand which bears the name of renowned Chinese gymnastic athlete Li Ning, acts a leading role in Chinese sportswear market. Only secondly to Adidas, Li Ning possesses 7. 2% market share and keeps expanding (China Daily, 2012). Not satisfied with its immense domestic achievement, Li Ning strives for more enormous stage and switches its target to international market since 2011.Not ably, on the one hand, the domestic marketing strategies of Li Ning, such as opening and streamlining numerous retail stores, are somehow quite different from the international strategies like using e-commerce approach. On the other hand, the strategies domestically and internationally also share several similarities like attaching importance to branding. The emphasis of this essay is to compare and contrasts the domestic and international marketing strategies of Li Ning. Although to some extent few of these strategies are alike, Li Ning has largely followed diverse approaches domestically and internationally.To begin with, there are some similarities between the market strategies of Li Ning domestically and internationally, such as investing more in branding to cultivate its long-term competitiveness. Specifically, both domestic and international strategies take steps to sponsor famed athletes or sports team to advertise the high quality and advanced functionality of its products, which aims to make people hold a favorable impression of Li Ning. For instance, in 2012 London Olympics, various overseas medal candidates like Spain’s basketball team were signed with Li Ning (Brandchannel, 2012).Also, Li Ning grasped Chinese top gold medal forecasts in multifarious sports events like ping pong and badminton, which includes Lin Dan and Wu Mingxia who enjoy the high popularity among Chinese people (Brandchannel, 2012). Especially, the athletes who are sponsored by Li Ning are inspired to publicize Li Ning not only by wearing its products. For example, immediately after Lin Dan won the gold though the spectacular final game, the logo of Li Ning at the jersey of Lin was tugged to display a gesture of appreciations, which makes the effect of advertising cracking (Brandchannel, 2012).Furthermore, domestic strategies are also similar to international strategies in targeting young generations. Domestically, Li Ning replaced old logo and slogan to make the brand mor e abut to the generation born after 1990s as well as establishes new â€Å"sixth-generation stores† which attracting young clients (China Daily, 2011). World widely, Li Ning also focuses on young people because they are unbiased to Chinese brands, accustomed to shopping online and generally spend so much time surfing the Internet, which opportunely corresponds to the e-commerce strategy of Li Ning (Ad Age, 2011).Although the domestic and international strategies share some similarities, they nevertheless employ fundamentally different approaches in a number of key areas, such as using different channels to sell products. In other words, the strategies domestically direct to sell inventories mainly in solid shops, whereas the international strategies prefer using e-commerce, event marketing and digital media. In detail, numerous retail shops spread all over China are owned by Li Ning.Also, confronted the cooling Chinese economy in recent times, in order to raise the efficiency of entity sales, the company adopts measures that streamlining the network of the retail stores and entering lower tiers cities to speed eliminating premium brands by merger and acquisition(China Daily, 2012). When it turns to worldwide, to shun retail channels, Li Ning established its appropriative e-commerce sites as the only passageway to its products and released a delicate teaser video heavily on its Facebook page and twitter account (Voight, 2012).Also, microsites and events are relied to induce online buzz (Voight, 2012). In addition, the domestic and international strategies are dissimilar in the slogan and the images they are intended to shape. Domestically, Li Ning created a new slogan â€Å"make the change† to indicate that greatness is not undying, only changes can be perpetual, which not only nettles the slogan of Nike â€Å"Live through your greatness†, but also remodels the impression of Chinese people on Li Ning as a more high-end brand (Brandchannel, 2012).Internationally, the slogan â€Å"straight out of new China† demonstrates that its products leverage its rich Chinese culture and are diverse from the cheap, rough made-in-China goods as old perception considered (Voight, 2012). Furthermore, with regards to new marketing segments need to be expanded, Li Ning focus on Children garment domestically while women market segment internationally. Cooperated with local children garment firm Paclantic to design more attractive children sports and leisure clothing, the clothes could be sold in the franchised stores and affiliated shops of Li Ning in China (Wang, 2012).Nevertheless, the market segment of women who do not need intramuscular figures and desire equal positions with men are attached importance to by the international strategies of Li Ning (Warc, 2011). In summary, this essay has made comparisons and contrasts between the marketing strategies of Li Ning domestically and internationally. The domestic strategies, like th e international ones, have strong sponsor awareness and also aim to attract younger generations.Despite that the international and domestic strategies have to some degree implemented similar strategies; essentially approaches are adopted in crucial areas, such as using different slogans, selling products by different channels and expanding different market segments. Although the e-commerce method ingeniously avoids complex retail channels internationally and the notion to achieve long-term profits domestically seem to be reasonable, Li Ning may ot achieve so many profits as they expected, because its vague brand positioning might cause the confusion and misconstrue of domestic people and its international consumers may despise Li Ning for its imitative logo and slogan which have some resemblance to Nike and Adidas. It is suggested that Li Ning should slow down its expansion and invest more to raise the quality and make some innovations instead of having large inventories discounted as a result of expanding too fast. Also, to have explicit brand positioning is crucial.Nonetheless, as Li Ning keeps adjusting corresponded to the changing situation and creating new products, it is too early to definitively judge whether Li Ning will have a promising future. References list Ad Age (2011). China's Li-Ning Takes on Nike, Adidas With U. S. E-Commerce Site. [online]  New York: Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy. [online] New York: brandchannel. Available from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/bizchina/2011-01/18/content_11874065. htm. (Accessed: 12 Octo ber 2012) China Daily (2012). China's sportswear brands nurse Olympics hangover. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch. online] Charlotte: ClickZ. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-snea ker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52;q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in children's wear market. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm. (Accessed: 12 October 2012) Compare and Contrast the Marketing Strategies of Li Ning Compare and contrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n. d. ). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intends to enhance influence by exploring international market (Sauer, 2012).For this reason, the essay will compare and contrast the marketing strategies of Li Ning domestically and internationally. A close look at the sources available, it seems that the topic could be analyzed from the internal aspect such as sales methods, promotion and the external aspect such as consumption concept and competition. The essay will compare and analyze Li Ning’s marketing strategies by the in ternal and external aspects’ factors. From the internal perspective, there are two main sales strategies should be considered as follows: sales methods and promotion.In regard to sales methods, Li Ning implements entity sales and e-commerce sales at home and abroad simultaneously (Anon, 2011a, Voight, 2012 and Zhang, 2011). Nevertheless, the focus of sales methods might be different considering the contrasting name reputation domestically and internationally. Li Ning, named after china’s gold-medaling gymnast, is very famous in china, especially after the 2008 Olympic Games in Beijing (Enright, 2012). As typical local brand with high name reputation, Li Ning chooses entity sales as its main way of sale domestically and there are almost 8000 hypostatic shops in china (Zhang, 2011).Whereas the name Li Ning perhaps unfamiliar in the West. For instance, the marketing firm tested the brand with U. S. customers and the result shows that brand awareness was almost 0% (Enright , 2012). Rather than seeing it as a bad thing, Li Ning sees it as a launch point to â€Å"upgrade the brand image and win recognition from consumers† (Zhang, 2011). What is why â€Å"Li-Ning is planning to concentrate on the new online portal before opening more brick-and-mortar stores† in U. S. market (Anon, 2011a). In order to achieve more name reputation and higher sales, Li Ning fixes much attention n another sales strategy, promotion, as well. Both foreign and domestic, Li Ning has been paying much attention to Olympic Games and sports super stars (Anon, 2011b and Sauer, 2012). At home, since 1992 in Barcelona, China’s Olympic terms have chosen Li Ning as a fixture and the brand still counts on gold-medal terms such as Chinese ping pong, shooting gymnastics and badminton teams (Anon, 2011b). Overseas, Li Ning was the 30th Olympic Games sponsorship in 2012 (Sauer, 2012) and invited NBA All-Star teams players to speak for it (Anon, 2011b).Moreover, according to different national culture, Li Ning even used different slogans to appeal to the nationalist fervor. For instance, where the word â€Å"you† was used by Nike in America, Li Ning chose the slogan â€Å"we can† domestically and â€Å"the moment† for international audience (Anon, 2011b). On the other hand, in external aspect, Li Ning has taken a series of measures to deal with two social problems: target groups and fierce competition (Anon, 2011a, Ranasinghe, 2012 and Zhang, 2011). With the rapid development of internationalization, various views on Chinese goods have been published.In china, instead of praising highly local brand, Chinese customers are worried about the Chinese sports brand’s store quality is not equal to the brand's quantity (Zhang, 2011), preferring internationally famous brands like Nike and Adidas (Ranadinghe, 2012) and transforming the cost from sports to food and beverage (Ranasinghe, 2012). On abroad, although some older consumers usually think of China-made products as fakes or knockoffs, younger consumers do not see Chinese products as second-class or counterfeits (Enright, 2012).Regarding the situation, in recent years, Li Ning has been trying to make the brand more youthful and upmarket (Anon, 2011b). For the new strategy, Li Ning not only created a new logo and new slogans but also launched many new products with a better outlook and quality, which aimed to appeal to domestic and foreign younger generation (Zhang, 2011). Furthermore, Li Ning has managed to expand to different areas at home and internationally as well (Anon, 2011a, Anon 2011b and Wen, 2012).In view of China’s family planning policy, Li Ning has rejoined the battle of children’s garments by cooperated with another company in Tianjin (Wen, 2012). In consideration of the case that many foreign customers have great curiosity about eastern culture (Voight, 2012); Li Ning puts brand international feeling over oriental theme (Zhan g, 2012). For example, in March 2012, Li Ning promoted a pair of men’s basketball shoes with the Chinese dragon pattern which was a limited edition on Facebook, and then the tremendous crowds to Li Ning’s website led it to collapse (Voight, 2012).In addition, Women have become another one of the main target groups of Li Ning overseas (Anon, 2011a). Next, the second problem Li Ning is facing is the large-scale competition with local brands and international brands domestically and internationally (Anon, 2011a et al). The fierce competition â€Å"not only has it been forced to scale back its plans for world domination, but it also now finds itself at risk in its home market against domestic rivals like Peak and 361 °, but also with global heavy hitters Nike and Adidas† (Sauer, 2012).The difference is that language might be the main barrier Li Ning needs to face in international market (Zhang, 2012). With a view to the situation, on the one hand, Li Ning decided to slow the pace of new openings and close some inefficient stores to curtail expense and store energy (Ranasinghe, 2012); on the other hand, Li Ning would enter the second-tier cities to achieve next phase of growth (Anon, 2012). To sum up, in internal aspect, Li Ning chooses both entity sales and e-commerce sales at home and abroad. Different focuses are determined due to large name reputation difference.To achieve more popularity, Li Ning focuses on Olympic Games and sports super stars with different slogans. Furthermore, in external aspect, facing the customers’ different consumption views on Chinese brands domestically and internationally, Li Ning transforms its attention to younger people and set new different target groups both domestic and foreign. Li Ning has been facing increased competition with global names and local rivals, and what is why Li Ning determines to slow the pace of new openings and enter the second-tier cities.In future, Li Ning could make greater br eakthrough by implementing brand strategy, constructing international brand image, developing technology innovation and improving enterprises’ core competitiveness (Zhang, 2012). References: Anon. (2011a) Li-Ning plans global push [online] London Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Anon. (2011b) China's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site [online] New York Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/ (Accessed: 3 October 2012) Anon. (2012) China's sportswear brands nurse Olympics hangover [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm (Accessed: 3 October 2012). Enright, A. (2012) Li-Ning makes its U. S. debut [online] Chicago Internetretailer.Available from: http://www. interne tretailer. com/2012/01/16/li-ning-makes-its-us-debut (Accessed: 3 October 2012). Qinqin, D. (n. d. ) Comparative analysis of Chinese and Western Sporting Goods Enterprises’ Growth Pattern. Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E. Ranasinghe, D. (2012) No Medals for China’s Sportswear Firms [online] US CNBC. Accessed from: http://www. cnbc. com/id/48454835/No_Medals_for_China_s_Sportswear_Firms (Accessed: 3 October 2012). Sauer, A. 2012) London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy [online] London Brandchannel. Available from: http://www. warc. com/Content/News/Li Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Voight, J. (2012) Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch [online] New York Clickz. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch (Accessed: 3 October 2012). Wen , W. 2012) Li Ning rejoins race in children's wear market [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm (Accessed: 3 October 2012). Zhang, D. (2011) Li-Ning sportswear looks to win overseas [online] London BBC. Available from: http://www. bbc. co. uk/news/business-12665597 (Accessed: 3 October 2012). Zhang, X. (2012) ‘Marketing Plan for Li-Ning Product Expansion in UK’, Lecture Notes in Information Technology, Vol(14), Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E.

Sunday, January 5, 2020

Medina Surname Origin and Meaning

The surname Medina, which ranks 30th among  most common Hispanic last names,  has several possible origins: Dweller at or near the market; one who had returned from the marketA locational or geographical name originating from the city of Medina in western Saudi Arabia, the second most holy city of Islam, or from one of the other places called Medina. According to the Instituto Genealà ³gico e Histà ³rico Latino-Americano, the Medina surname originated principally in the Spanish areas of Burgos and Andalusia. Today, the Medina surname is most frequently found in use in Argentina and Spain according to the World Names Public Profiler. Because most last names originate in multiple areas, the best way to learn more about your Medina last name is to research your own specific family history. If you are new to genealogy, try the steps to begin tracing your family tree. If youre interested in learning more about the Medina Family Crest, then learn more about how the family coat of arms arent what you think.Surname Origin:  Spanish, PortugueseAlternate Surname Spellings:  MEDENA, DE MEDINA, DE MEDENA Famous People With the Medina Last Name Gabriel Medina - Brazilian professional surferBenny Medina - Music producer and record executiveAnn Medina - American-born, Canadian television journalistJosà © Medina (Josà © Alfredo Medina Andrade) - Olympic track and road cyclist from ChileHenrique Medina de Barros - Portuguese painter Genealogy Resources for the Medina Last Name 50 Common Hispanic Surnames Their MeaningsGarcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 50 common Hispanic last names? The Medina last name ranks 30th on this list. How to Research Your Hispanic Family TreeLearn how to start your Hispanic research at home, and then branch out to research in country-specific records, organizations, and other resources for Spain, Latin America, Mexico, Brazil, the Caribbean, and other Spanish speaking countries. The Medina DNA ProjectThis Y-DNA testing project is open to all families with the Medina last name and variations, from all locations. The purpose of the project is to help members use a combination of  yDNA  testing, paper trails, and additional research to identify common Medina ancestors. Medina Family Genealogy ForumSearch this popular genealogy forum for the Medina last name to find others who might be researching your ancestors, or post your own Medina query. FamilySearch - Medina GenealogySearch and access records, queries, and lineage-linked online family trees posted for the Medina surname and its variations. FamilySearch features almost 2 million results for the Medina last name. Medina Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Medina surname. DistantCousin.com — Medina Genealogy Family HistoryExplore free databases and genealogy links for the last name Medina. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.